← Back to TurnAround Coach
What this does
Think of a good family doctor. Before ordering tests, they watch how you walk in and ask how you have been sleeping. TurnAround Coach does the same for a small business: it asks the questions a turnaround expert asks, about your numbers, your people, your process and your product, then tells you plainly what it thinks is wrong.
It was built from studying more than 120 real business turnarounds on the TV show The Profit: what Marcus Lemonis looked for, the fixes he made, the math he used, and what went right or wrong afterwards. It is not connected to the show or to Marcus Lemonis.
Getting started
- Sign up with your first name and email.
- Press Email me a code, then type the 6-digit code from your inbox. You only do this once per device. It keeps your saved conversations private to you.
- Tell the coach what your business sells, roughly what your sales and profit are, and what keeps you up at night. Rough answers are fine.
- Answer its questions one at a time. When it has enough, it gives you a diagnosis: the biggest problems, the fixes with the math, and the order to do them in.
- Or skip the interview and just ask a question, like "How do I handle a partner who won't let go?"
Handy buttons
- Diagnose me: the coach's diagnosis based on everything you have told it so far.
- What goes wrong?: the usual ways owners stumble when they try the suggested fix, and how to guard against them.
- Similar case: a real business from the show that looks most like yours, and what happened to it.
- Next steps: a short checklist for this week.
- Copy (under each reply) and Download this topic (saves the whole conversation as a text file).
Your topics
Each conversation is saved as a topic in the list on the left (tap the menu icon on a phone). Start a New topic for a different business or problem. Rename or delete a topic with the small icons next to it.
Sign in on another device with the same email and your topics are all there.
Your privacy
Your messages are sent to Anthropic's Claude AI to write the coach's replies, and your conversations are stored on our server so you can come back to them. We do not sell them or use them for anything else. Delete a topic and it is gone for good.
Common questions
Does this cost anything?
No. TurnAround Coach is free. There is a daily limit of 100 messages per person, which resets each day. Your work is always saved.
I didn't get the code.
Check your spam or promotions folder. You can ask for a new code after a minute. Codes work for 15 minutes.
Is this Marcus Lemonis?
No. The coach was built by studying episodes of The Profit and boiling them down into patterns and lessons. It is not affiliated with Marcus Lemonis, CNBC or the show.
Is this legal or financial advice?
No. It is general business coaching. For legal, tax, accounting or investment questions, talk to a qualified professional.
What if I don't know my numbers?
That is common, and the coach will help you work them out. Not knowing what one unit costs you is often the first thing to fix.